RurAllure is a Horizon 2020 project running from 1 January 2021 to 31 December 2023, aimed at promoting cultural cooperation and sustainable tourism in the area of European pilgrimage routes. To achieve its goals, the project uses state-of-the-art IT solutions to promote rural museums and heritage site.

The leaders of the consortium running the project are Martín López Nores from the Universidade de Vigo in Spain and Susana Reboreda Morillo from the Universidade de Santiago de Compostela. The consortium involves 16 institutions, including Spanish, Norwegian, Italian, Portuguese, Slovak research institutes and universities. Hungary is represented by the Government Informatics Development Agency (KIFÜ) and the Mária Út Egyesület (MUTKE).